Sunny P is a local nickname for Sun Prairie. I guess it's a takeoff of the orange juice like drink, Sunny D.
A (largely derogatory) nickname for people who live in/hang out in the Milwaukee suburb of West Allis. See also 'Stallis.
The Polar Plunge is an event for the benefit of the Special Olympics during which participants jump into a swimming hole in Lake Monona. Since the event takes place in late February (February 21st, 2009 at Olin Park), the lake is always frozen solid. Only the bravest (craziest) of souls dare jump. For many, sponsoring a "plunger" is the best way to participate in this very Wisconsinesque activity.
Funny nickname for the Pac-10 athletic conference. It's Pac-1 because USC rarely has a legitimate contender for the conference title.
Many suspected Chris Rock of basketball skill whenever UW guard Kammron Taylor took to the court. Kammron Taylor is a spittin' image of the famous comic.