The Cincinnati version has less viscosity than the traditional Texas-style, and different spices that render it more 'strong' than 'hot' by most accounts.
There isn't a consensus on how to say "soft drink" in Madison. Students who go to the UW from the west side of the state tend to say "pop," whereas people from the east side of the state, typically from the Milwaukee area, say "soda" (and laugh at anyone who says anything else).
This is what many Pinkberry-crazed people call their precious frozen yogurt dessert.
1. Normally a small strip of land that separates two bodies of water, 'isthmus' often refers to the city of Madison itself, which is indeed an isthmus between Lakes Mendota and Monona. "The Isthmus" is also a local newspaper in Madison, Wisconsin.
2. A weekly Madison newspaper published on Thursdays. The paper includes local news, restaurant listings, movie times and reviews, a community guide, classifieds and personals. The paper is well-known for having a liberal slant.