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Play in Peoria

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2 Definitions
  1. A phrase referring to Peoria’s reputation as a famous test market because of its representation of the diversity of the country as a whole. During its vaudeville days up to the present, if a show, law, or product was popular in Peoria, it would work anywhere. Posted by: spiritsquad on Apr 20, 2009 (1) (0)
  2. If it plays in Peoria it will play in the US. Peoria has legendary status as a test market because of its representation of mainstream "Middle America". It's a mid-sized city located right between Chicago and Saint Louis. If it plays in Peoria it's a winner. Posted by: Anonymous on Jun 29, 2009 (0) (1)
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Peoria Tagline
"Come play in Peoria" Edit | History
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